Enable Accessibility
×
Close
Personal Online Banking
All personal banking clients, please enter your online credentials here:
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855.274.2800.

Download our e-Treasury Secure Browser

Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212.575.8020.


Download our e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800

For optimal viewing experience, please use a supported browser such as Chrome or Edge

Download Edge Download Chrome

10 Ways to Effectively Utilize Social Media

Published on August 18, 2016 |

1. Pick Your Platforms. Select accounts that make sense for your business based on the platforms your customers use and the type of content you’re planning to produce.

2. Focus on Relevant Content. If you don’t want to read it, your audience won’t either. Focus on what you specialize in, positioning yourself as an industry leader in your category. 

3. Produce Quality Pieces. Create content that’s meaningful and well done—that captures the essence of your business. 

4. Learn from the Competition. Research how competitors are utilizing social media. Assess whether their approach is working and how you can improve upon what they’ve done. 

5. Add Value. Mix in content from outside your direct product offerings. You want to be seen as a hub for well-rounded information, so sprinkle in content that showcases trends, authenticity, and special events. 

6. Acknowledge People. When someone leaves a review, sends a message, or shares your post, give them a response to show your gratitude. 

7. Be Accessible. Check your accounts daily to make sure you’re responding to any inquiries about your business. 

8. Share Your Posts. Encourage your team to engage with posts by sharing and commenting on them. 

9. Manage Timing. Utilize a consistent strategy when it comes to the timing and frequency of your social media posts. In most cases, once a day, Monday through Friday, is enough. Many platforms offer you the option of creating and scheduling content in advance. 

10. Be Patient. Successful engagement and business growth takes time on social platforms—but can prove to be very rewarding once established.

Related Resources

Small Business BankingArticles
The who, what, where, when, why & how of SBA loans
Thanks to new capital access measures, a more streamlined eligibility process is helping bridge the small business lending gap, fuel job creation, and drive economic development. Find out if an SBA loan is right for your company, learn how they work, explore their benefits, and get started on propelling your company’s growth. WHAT | What […]
Small Business BankingArticles
Protecting your business online
Fraud and cybersecurity continue to be important topics for businesses. There are a range of risks – from cybercrime and data breaches to fraud related financial losses. Here are a few ways to help safeguard your business. Watch out for warning signs First, it’s worth paying attention to anything that seems out of the ordinary […]
Small Business BankingArticles
Unleashing the full potential of your modern workforce: Tips to propel organizational success.
In the dynamic workforce environment of recent years, businesses have successfully adapted to stay in lockstep with a changing market. As you evaluate what you can do today to secure a promising tomorrow, start your most valuable asset: your workforce. By adopting an inside-out approach to business growth, you can fortify your company from within […]
Connect With Us
Learn more about Webster products, services and the communities we serve.
We’d love your feedback
×