Enable Accessibility
×
Close
Personal Online Banking
All personal banking clients, please enter your online credentials here:
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855.274.2800.

Download our e-Treasury Secure Browser

Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212.575.8020.


Download our e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800

For optimal viewing experience, please use a supported browser such as Chrome or Edge

Download Edge Download Chrome

Connect with Customers Through Workplace Diversity

Published on November 29, 2016 |

Diversity, and the unique perspectives it brings, can help unlock potential and propel your business forward—both internally and externally.

When you hire employees with different backgrounds, ethnicities, gender, and skillsets, you’re gaining fresh perspectives and new voices that will foster the transformation of ideas while also challenging the status quo.

“Talent has no race, no religion, no sexual orientation, no age,” says Wendy Clark, CEO of advertising agency DDB Worldwide North America.

Clark believes that creating a diverse company culture—where employees can come into work every day as their unique selves—can position companies to be more competitive in the marketplace. After all, most businesses have a diverse customer base, made up of people who buy the same product but who likely desire varied features and/or experiences. 

To better understand customer wants or expectations, hire individuals from different cultures and environments. Gather employee insights and experiences to define audience behavior. Such tactics can help you assess demand and make sure your business stays in sync with customers.

Hiring Tip:

Look to technology when trying to diversify your company. Online hiring services can evaluate successors from within the company while removing any trace of favoritism or bias. Headhunter firms can provide lists of outside hires who fit your desired qualifications, while also being more inclusive.

Related Resources

Small Business BankingArticles
The who, what, where, when, why & how of SBA loans
Thanks to new capital access measures, a more streamlined eligibility process is helping bridge the small business lending gap, fuel job creation, and drive economic development. Find out if an SBA loan is right for your company, learn how they work, explore their benefits, and get started on propelling your company’s growth. WHAT | What […]
Small Business BankingArticles
Protecting your business online
Fraud and cybersecurity continue to be important topics for businesses. There are a range of risks – from cybercrime and data breaches to fraud related financial losses. Here are a few ways to help safeguard your business. Watch out for warning signs First, it’s worth paying attention to anything that seems out of the ordinary […]
Small Business BankingArticles
Unleashing the full potential of your modern workforce: Tips to propel organizational success.
In the dynamic workforce environment of recent years, businesses have successfully adapted to stay in lockstep with a changing market. As you evaluate what you can do today to secure a promising tomorrow, start your most valuable asset: your workforce. By adopting an inside-out approach to business growth, you can fortify your company from within […]
Connect With Us
Learn more about Webster products, services and the communities we serve.
We’d love your feedback
×