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Platform Breakdown

Published on January 22, 2018 |

The way you reach your consumers is continuing to become more digital and tech-centered. Review the numbers and invest in the right platforms for your business’s marketing success.

infographic about marketing channel statistics

Mobile is one of the fastest growing platforms

  • 284 billion – the number of mobile commerce sales expected by 2020
  • 51% – the number of smartphone users who have discovered a new company or product on their smartphone

Digital video is expanding

  • 40x – the rate visual content is shared on social media compared to other forms of content
  • 4.4 million – the number of videos uploaded directly to Facebook in February 2016

Print remains steadfast

  • 56% – of customers view print as the most trustworthy form of marketing
  • $16.6 billion – the estimated value of the consumer magazine advertising market in the U.S.

Social Media is making a splash

  • $17.34 billion – the cost of social media advertising in the U.S. by 2019
  • 40 million – the number of active small-business pages on Facebook

Digital advertising is surpassing TV

  • 95% – Google’s revenue from online advertising
  • 26.3% – the global increase on social media ad spending predicted for 2017

Now that you have the stats, learn how to use platforms, demographics, and budgets to build a strong marketing campaign.

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